Commercial and Medical Consulting

Experienced Consultants in Pharma, Biotech and Medical Device Industry

Commercial and Medical Consulting ​

Experienced Consultants in Pharma, Biotech and Medical Device Industry​

Pharma IT can help your Commercial and Medical departments enhance performance through the best practices and harmonization

Our consultants can provide you with expert assistance with respect to all aspects of your commercial and medical processes.

Click below to learn more about how we can help your team.

Customer Relationship Management Excellence

Content Management Excellence

Medical Information Excellence

Omnichannel Excellence

Pharma IT can help your Commercial and Medical department to enhance performance through the best practices and harmonization

 Pharma IT’s consultants can provide you with expert assistance, knowledge, background, and experiences with respect to all aspects of your commercial and medical processes.
Click below to learn more about services provided in each of our specialty areas. 

Customer Relationship Management Excellence

Content Management Excellence

Medical Information Excellence

Omnichannel Excellence

Empower your field force with efficient industry best practices for Customer Relationship Management and Healthcare Professionals interactions

Consistency, global approach, and data harmonization are crucial for securing data-driven decisions. Pharma IT helps you achieve CRM Excellence by ensuring your CRM capabilities are efficient, fit for purpose, and generate relevant data for future decisions through globally standardized processes implemented in the pharmaceutical industry.

  • CRM Best Practice Assessment and Implantation
  • CRM Architecture Advisory
  • Vendor Assessment
  • Gap Analysis
  • Project Management and Scrum Master Services
  • CRM Technical Implementation Partner
  • Integration Assessment and Advisory
  • Commercial Business Information Model

Leverage Digital Asset Management for Content Management Excellence

Creating commercial and medical information material often requires involvement from several external organizations in building complex yet concise materials and campaigns for your health care professionals. Shaping efficient branding materials involves mixed component assets such as medical text, graphical illustrations, approved claims, and statistics. Through reuse, harmonization and proper taxonomy, our team can ensure your content management system leverages Digital Asset Management.    

  • Asset and Component Management Advisory
  • Taxonomy Analysis of Assets and Components
  • Digital Asset Management (DAM) and Modular Content Advisory
  • Agency Assessment and Effectiveness
  • PromoMats Project Management
  • Vendor Assessment
  • MLR Review
  • Project Management and Scrum Master Services

Achieve Medical Information Excellence by securing a strong commercial IT ecosystem

Life science companies interact with patients, healthcare professionals, and consumers via still more diverse channels. In addition, market Inquiries contain mixed messages – often entangled –  spanning from generic questions and medical inquiries to safety and product complaints. Companies can face this increasing pressure by levering smart technology, efficient system architecture, and content repository reuse. This includes utilizing the latest inquiry data from the Medinfo system to build essential analytics and trend discoveries.

MedInfo data is essential for securing a strong commercial IT ecosystem with data integrations to CRM, Patient engagement layer software, and potentially safety and quality IT systems. Our team can assist you from vendor assessment through implementation.

  • MedInfo Vendor Assessment
  • IT Architecture Assessment
  • Veeva Vault MedComms Advisory & Implementation
  • Project Management and Scrum Master Services
  • Vault MedComms Validation
  • Vault MedComms Integration Advisory and Execution
  • Patient Engagement Advisory

Improve Customer Engagement, Increase Sales, and Enhance ROI with Omnichannel Marketing

Omnichannel marketing is a strategy that aims to provide a seamless, integrated customer experience across all channels, including online websites, email, social media, and in-person interactions. In the life science industry, omnichannel marketing is crucial to dose healthcare professionals (HCPs) and other key stakeholders with consistent, relevant, and high-quality messages. 

Leverage Pharma IT’s Omnichannel Implementation Framework to:

  • Identify key customer segments and understand their preferences and behaviors across different channels
  • Develop a content strategy that aligns with the customer journey and addresses the specific needs and interests of each segment
  • Link your HCP preferences with associated content via tagging principles
  • Ensure all customer touchpoints are aligned with the company’s brand and messaging
  • Improve customer engagement by providing a consistent brand experience across all channels
  • Increase sales by providing a convenient and personalized experience for HCPs
  • Analyze and track customer behavior and engagement across channels to continually optimize the omnichannel experience

Enable your Commercial & Medical Strategy with industry best practices and IT implementations

Consultants from Pharma IT can help you innovate, build, or enhance your commercial and medical IT landscape. Whether you seek support for strategy, processes, data harmonization, vendor selection, or IT implementation we can help. With more than 100+ finalized life science projects, we leverage industry best practice to help your organization achieve better results.

Martin Rother Breyen
Director of Commercial and Medical Consulting

Are you interested in learning more about how Pharma IT's specialized Commercial and Medical team can help you?

Reach out to learn more about our service offerings

Interested in how Pharma IT's specialized Commercial and Medical team can help you?

Reach out to learn more about our service offerings